customer service



Thank you for visiting (the "Site"). Blackheart, a division of Hot Topic, Inc. ("Blackheart," "we," or "us") takes the protection of your personal information seriously. By visiting and using the Site, or using any of the services available through the Site (the "Service"), you acknowledge that you accept the practices and policies outlined in this privacy policy ("Privacy Policy"). This Privacy Policy is incorporated into the Blackheart Terms of Use. Unless otherwise defined in this Privacy Policy, capitalized terms will have the meanings set forth in the Blackheart Terms of Use.

Consent By using the Service or submitting Personal Information through the Service, you expressly consent to the collection, use, and disclosure of your Personal Information according to this Privacy Policy.


Information You Provide On the Site, you may enter sweepstakes and contests, participate in surveys and polls, subscribe to a service, or enroll to receive certain entertainment or information. We may need or request certain types of personally identifiable information (i.e. information that can directly identify you or indicate where you might be contacted, or information associated with the foregoing) (any of the foregoing, "Personal Information") and collect it in connection with these various activities and offerings. We collect the following Personal Information, if voluntarily provided by you: name, address, email address, mobile telephone number, fax number, age, date of birth, sex, grade level, and credit card information. We do not consider demographic information about you (such as age, date of birth, sex, and grade level), products purchased, indications of your interests, likes and dislikes, or general characteristics such as clothing size or hair color, to be Personal Information unless it is associated with Personal Information so as to permit identification of you. When a user we know to be you contacts us by sending us an email or text message, or by using any of our contact forms, we will collect any information that is contained in (and/or attached to) your email, text message, or that you enter into such forms. If a user we know to be you provides feedback to us, we may use and disclose such feedback for any purpose, provided we do not associate such feedback with your Personal Information. We will collect any Personal Information contained in such feedback and will treat the Personal Information in it in accordance with this Privacy Policy.

Information We Collect Via Technology As you use the Site, certain information may also be collected passively, including the computer's Internet protocol address, browser type, and operating system. We also use cookies and navigational data like uniform resource locators (URLs) to gather information regarding the date and time of your visit and the information for which you searched and viewed, and those products you purchased. This type of information is collected to better understand how users use our Site and make the Site and the services we provide more useful. You should also know that, like many websites, our websites use "cookies," which are small amounts of data sent to your browser from a web server that is stored on your computer's hard drive. We use cookies to help us "remember" who you are, to ease navigation of the Site, and to help target merchandise and other offerings to suit your personal interests, as well as for more general reasons such as gauging audience size and analyzing visitor patterns. We also may contract with third parties who may use cookies and collect such information on our behalf. You can usually set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, please be aware that if you disable cookies we may not be able to provide you with the full range of services available through our Site.

Purchases Made Through Our Site
We may contract with a third party partner to provide online order selection and fulfillment services for the Blackheart products ("Products"). You acknowledge and agree that you may be leaving our Site to select Products and place your Product order. Our third party order fulfillment partner will make available to you its website policies that govern its collection of Personal Information from you. Any Personal Information you provide to such third party will be subject to the third party's privacy policy and website terms of use, and not to this Privacy Policy or the Blackheart Terms of Use.

Personal Information from Other Sources
We may from time to time augment information provided to us with information from other sources, such as information validating your address or information you provided to us through one of our retail stores. Thus, information we obtain may be intermingled with and used in conjunction with information obtained through other sources, including both offline and online sources.

Use of Information We use Personal Information for various purposes. For example, we may use information provided to process purchases of merchandise or to provide for merchandise delivery. We use Personal Information to provide better and more personalized services. We might also use online registries or other databases to permit the use and participation in certain portions of our Site. We also collect Personal Information as may be reasonably necessary for tracking and verifying compliance with federal, state and local laws or for editorial and feedback solicitation purposes. We may create anonymous records from Personal Information by excluding information (such as your name) that makes the information personally identifiable ("Anonymous Information"). We may use this Anonymous Information to analyze usage patterns so that we may enhance the Service. We reserve the right to use and disclose such Anonymous Information to third parties in our discretion. We may use Personal Information to conduct sweepstakes and contests, notify winners, and to fulfill prizes or awards. We may also use your Personal Information to contact you by telephone, email, or text message, and to provide you with promotional emails and text messages, electronic newsletters, certain information about our merchandise, sales, or other offerings, and other marketing materials designed to help you use our Site and visit our retail stores with more information. You may opt out of receiving these messages as described below.

Choices Regarding Your Personal Information
When you receive promotional emails from us, you may indicate a preference to stop receiving such communications from us and you will have the opportunity to "opt out" by following the instructions in the applicable email. When you receive promotional text messages from us, you have the opportunity to "opt out" by texting "STOP" to the number set forth in the Blackheart Terms of Use or in your sign-up materials, or by following any unsubscribe instructions in the applicable text message. If we contact you by telephone for promotional purposes, you may notify us at that time if you do not wish to receive further promotional telephone communications. Note that if you've provided multiple forms of contact information at different times, you may have to opt out for each set of contact information that you have added to your account. If you don't want to reply to an email or text message you receive, or want a simpler way to opt out of receiving emails or text messages from us, you can just tell us what you want by contacting:

Internet Administrator
Internet Department
Opt Outs
18305 East San Jose Avenue
City of Industry, CA 91748
(626) 839-4686 Fax
Click here to opt-out of emails.

We may contact you for service-related purposes (such as, but not limited to, notice that we have changed the Service or the Privacy Policy) when we believe it necessary to do so. You may not opt out of these communications, which are not promotional in nature, but if you do not wish to receive these announcements, you have the option to terminate your account. You understand that any such termination of your account may involve deletion of your Personal Information from our live databases. Blackheart will not have any liability to you for any termination of your account or related deletion of your information.

You may change the Personal Information in your account by logging in to your account and editing it, provided that it remains accurate, complete, and up to date.

You may request that we delete or destroy your Personal Information. We will delete or destroy any Personal Information that we have collected about you, solely to the extent permitted by law. When we delete electronic information that we have collected from or about you, it will be deleted from our active databases but may remain in our archives.

Disclosure of Personal Information We may share some or all of your Personal Information with our parent company, subsidiaries, joint ventures, or other companies under common control with us (collectively, "Affiliates"). We will require our Affiliates to comply with this Privacy Policy.

We may share Personal Information with our Affiliates, third party marketers, and/or our third party contest partners for their own marketing, advertising, and promotional purposes. You may opt out of such disclosures by sending us an email at []

We may share Personal Information given to us with third parties for the purpose of providing services to or for us. For instance, there may be third-party service providers for our operations or business activities, with whom we have an agreement for services who transmit, store, analyze or otherwise use such information in connection with their services to us. These service providers agree to protect the confidentiality, security, and integrity of Personal Information they process for us.

In the event Blackheart goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, Personal Information will likely be among the assets transferred. Any acquirer of Personal Information held by Blackheart will continue to abide by this Privacy Policy.

We may (and you authorize us to) disclose information we have collected from you (including Personal Information) if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; (b) to enforce our Terms of Use or Privacy Policy; or (c) to protect and defend the rights or property of Blackheart, our users and/or customers, or third parties.

Security We are committed to treating Personal Information with high standards of information security. We use commercially reasonable and industry standard methods to maintain the security and accuracy of Personal Information we collect, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. We use Secure Socket Layer (SSL) technology to protect the security of credit card information as it is transmitted to us. Please click on the Verisign Logo to learn more. Please note that no company, including Blackheart, can fully eliminate security risks associated with Personal Information. For example, even though we implement reasonable security policies, it is possible for unauthorized parties to access or intercept your Personal Information.

Persons Under 13
We do not intentionally collect information from persons under the age of 13.

Links to Other Sites
When you use the Site, you could be directed to other sites that are beyond our control. For example, if you "click" on a banner advertisement, or a link, the "click" takes your browser off the Site. We have no control over, do not review and are not responsible for the privacy policies of such other websites. These other sites may send their own cookies to users, collect user data, or solicit Personal Information.

Please be aware that if you enter any Personal Information into shared sections of the Site, such as message boards or other public areas, that Personal Information will be displayed to anyone who has access to these sections of the Site.

Changes in this Privacy Policy
This Privacy Policy is a living document. As part of the Terms of Use, this Privacy Policy is subject to occasional amendment, in accordance with the terms of the Terms of Use. If we plan to make material changes to our collection, use, or disclosure of Personal Information, we will revise this Privacy Policy to reflect those changes, and notify you via your registered email addresses. Sixty days after such notice has been sent to you, we will implement the planned changes.

Contact Us
Blackheart owns and operates the Site and is the company that wishes to collect Personal Information from you. Our mailing address is 18305 East San Jose Avenue, City of Industry, CA, 91748, our customer service telephone number is 800.892.8674, and our customer service email address for questions about this Privacy Policy is

Advertising OPT-OUT
You may choose to opt out of receiving marketing messages from 3rd party advertisers that use cookies to track repeat users and maintain campaign information. Click here for details.

This Privacy Policy was last updated May 15, 2013.

© 2014 BLACKHEART. All rights reserved.